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Mission Statement

The American Red Cross, a humanitarian organization led by volunteers and guided by its Congressional Charter and the Fundamental Principles of the International Red Cross Movement, will provide relief to victims of disaster and help people prevent, prepare for, and respond to emergencies.

The American Red Cross...
We are the pacesetter and benchmark for excellence in non-profit management and human service delivery for charitable organizations around the world.

Always There...
We are present in every community.
We provide high quality, relevant services that help people prevent, prepare for, and respond to emergencies.
We are the leader in customer satisfaction.
We are the leader in mobilizing and training large numbers of people in short periods of time to respond to episodic emergency events.
We are seen as "One Red Cross" -- providing seamless service delivery to those who use our services.

Touching More Lives...
We meet new, emerging needs in our communities, our nation, and the world.
We serve an increasingly diverse public with a diverse workforce and leadership team.
We attract and retain the best youth and young adults to ensure continuation of our proud heritage.

In New Ways...
We respond to new opportunities for service.
We are constantly learning and maximizing our human potential.
We are a leader in product and service innovation.
We use fully integrated technology and information systems to develop and deliver products and services.
We collaborate with other organizations.